Customer Relationship Management (CRM) - Business concept of the day
Customer Services & Relations
321 week ago — 1 min read
Definition: Customer relationship management (CRM) refers to the principles, practices and guidelines that an organisation follows when interacting with its customers.
Example: Focusing on CRM helped the small business increase its foothold in its target market.
Business Insight: CRM is about building positive experiences for customers so as to grow a loyal customer base through policies, people, process and technology.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
SME Inspirations
Most read this week
Trending
Comments (3)
Please login or Register to join the discussion