22 Jul 2019, 09:51 — 5 min read
Sri Rajeshwara Hatcheries was established more than two decades ago and has emerged as frontrunners in the poultry industry. Under the leadership of G Ranjith Reddy & A Tirupathi Reddy the business has diversified into various activities such as the sale of broiler chicks, poultry feed, commercial layer eggs, broiler hatching eggs and broiler live birds. They were recently won the ‘Best Financial Performance’ award for medium enterprise category at the Telangana State Industries Awards 2019.
In conversation with GlobalLinker (GL) Dr G Ranjith Reddy (RR) shares their business journey and how they have established a stronghold in the industry.
GL: Congratulations for winning at the Telangana State Industries Awards. You established S R Hatcheries more than two decades ago. Share with us your business journey.
RR: Thank you! I finished my post-graduation in veterinary science in the year 1989. Having worked as technical advisor in two reputed hatcheries for six years, I gained expertise in the technicalities of breeding farming and marketing. In 1996-97, along with Dr. A Tirupathi Reddy we started own breeding farm and hatching unit, SR Hatcheries Private Limited, with 8,000 broiler breeders and eventually reached to 500,000 broiler breeders. We then expanded our business by starting poultry feed plant with 3,000 tons per month capacity initially in the name and style of Rohini Minerals Pvt Ltdin the year 2004-05 and reached 40,000 tons production capacity per month with the most modern feed milling technology.
Innovation is the foundation of a successful business in the long run. We believe in constant innovation in breeding, hygiene, performance, sustainability and animal welfare.
We have actively pursued policies to improve the industry and aid the farming community. I am president of the Poultry Breeders Association and Member of Parliament from Chevella constituency.
GL: How important is innovation in your line of business?
RR: Innovation is the foundation of a successful business in the long run. We believe in constant innovation in breeding, hygiene, performance, sustainability and animal welfare. We have a sales volume of around 5 million broiler chicks per month.
We also follow innovative people management practices. We have built a strong family culture in the organisation wherein all employees are treated as family members.
GL: Your business has achieved phenomenal growth. What are challenges for your business to grow bigger, better and faster from here?
RR: Some of the challenges include availability of raw materials for feed, disease prevention and depletion of ground water. In order to circumvent these we are trying out alternate raw materials, improving vaccination and conserving water.
GL: You are a Linker. Which offerings of GlobalLinker do you believe are most beneficial for business owners?
RR: GlobalLinker helps in building a business network and maintaining personal equations by meaningful interactions on the platform. GlobalLinker provides help in every form required for entrepreneurs.
GL: What advice would you give to a new entrant in your industry?
RR: Constant innovation with respect to breeding, hygiene, performance, sustainability and animal welfare is the key to success.
GL: What is the next big thing on your business agenda?
RR: The next big thing on our agenda is converting the brooding, growing and laying operations in environmentally controlled houses.
GL: We would love to know the person behind the entrepreneur.
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Posted byMalavika Jaggi
Growing Business Units & Client Servicing
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