24 Nov 2014, 11:47 — 4 min read
This question has been doing the rounds throughout the Indian business sector for quite some time now. From the time of its inception the E-commerce has been slowly growing its roots in India. Compared to countries like China and US, the Indian ecommerce companies have only just managed to scratch the surface.
In the year 2013, E-commerce in India managed to slowly break the code with an 80% jump in business, out of which Travel has a majority of nearly 70% [Source]. This has not been an easy battle for the companies since the E-commerce in India is plagued with a huge set of problems. Let’s take a look at some of them.
But a lot of these problems are slowly and steadily becoming a thing of the past. Online businesses are working extra hard to ensure that customer experience is positive at all times, which means a sense of security, speedy deliveries and good quality. Aggressive marketing coupled with regular discounts have also been critical support systems for penetrating the online users of India. Honestly, if your services are not up to the mark then there is little or no scope for your business to survive for long. And again the real selling point for every online business is the convenience factor.
With recent studies showing that the E-commerce in India is going to reach new peaks in a few years, new ventures and buyers are going to be vital in proving these stats right. A huge factor supporting the E-commerce is the kind of ease it gives to both buyers and sellers is unmatched. If you have what the world wants, setup a website, display your products/skills and see your bank balance grow. The kind of success stories about internet startups has created a stir within the nation and many have begun to show a faith in the E-commerce industry. It won’t be long till we see a sharp change in the way people shop.
Do share your thoughts on the future of E-commerce in our country in the comments section below.
Article and Image Courtesy: http://bigrock.com/blog/sme/is-the-future-of-ecommerce-bright-in-india
Posted byGlobalLinker Staff
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