14 Aug 2019, 10:15 — 6 min read
GrowthCat is a data-driven communication strategy firm specialising in full-spectrum digital marketing services for startups and enterprises. GrowthCat was founded by Vensy Krishna, a lawyer and digital marketing expert and Abhishek Anirudhan, a data scientist.
CEO of GrowthCat, Vensy Krishna speaks to GlobalLinker (GL) about their digital marketing firm.
GL: Vensy, share with us how you became an entrepreneur.
Vensy: I am a lawyer by training, and I started my first company in the second year of law school. It was towards improving access to legal education in India. In the initial days, when I was figuring out ways to market our products, I realised the importance of social media marketing, and spent a lot of time learning to master it. I then expanded my learning to website building, SEO, video marketing, LinkedIn marketing, etc so that we could develop ways to communicate better with our customers. I also got myself certified as a Digital Marketing Specialist. Over time it became clear that building a digital face for any brand is an art, and that there was a clear absence in the market for data-driven communication strategy.
So, by the time I graduated from law school, I teamed up with my partner Abhishek, who is a data scientist, and we started GrowthCat. We aimed to be growth partners for startups and small brands and wanted to use our expertise to catalyse their growth. Thus, the name, GrowthCat (Your Growth Catalyst)!
GrowthCat team at work
GL: What has been the most effective way of raising awareness about your business?
Vensy: Being digital marketing experts that we are, we bank heavily on social media. The best way for us to reach out to prospective customers and to attract talent has been LinkedIn so far. We are also betting heavily on video marketing. We get the best engagement on Instagram.
Over time it became clear that building a digital face for any brand is an art, and that there was a clear absence in the market for data-driven communication strategy.
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GL: What are some of the challenges you face in the business of digital marketing?
Vensy: We operate in a heavily saturated field. Every person who has created a Facebook page calls themselves a digital marketer these days, and this poses a huge challenge to companies like us while hunting for talent. Few digital marketers understand the importance of data, and fewer still know how to make decisions informed by data. Thus, we have a stringent recruitment model, wherein every applicant has a compulsory educational qualification requirement before applying for a month-long internship, followed by a training contract to the best-performing candidates. We are very keen on working with the best young talent in the fields of communication and branding.
GL: You are a Linker. Which offerings of GlobalLinker have helped you?
Vensy: We are grateful to GlobalLinker for offering a platform for young startups and businesses to connect with others and to reach out to professionals. We hope that more startups and MSMEs sign up on the portal and make the most of what the platform is offering to entrepreneurs and professionals.
GL: What advice would you give to a new entrepreneur setting up their first business?
Vensy: To all the aspiring entrepreneurs out there, there is no better time to start a business than today, right now. Don’t wait for anything, or any qualification. You will learn everything you need as you run your startup every day. Start as soon as you can, invest a lot of time on self-learning, and take the help of free online content for any skills you need for your business, before you outsource the job to someone else.
Everyone has three resources in some measure: time, money and effort. If you have one of these in low reserves, you need to double down on the other two.
GL: What is the next big thing on your business agenda?
Vensy: We’re building solutions to automate at least some aspects of digital marketing.
GL: We would love to know the person behind the entrepreneur.
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Posted byMalavika Jaggi
Growing Business Units & Client Servicing