Business Branding: The Complete Course Part 2 - Expression

This is a continuation from business branding the complete course part 1

If you’ve completed part one, you will have already developed a solid strategic foundation for your brand, which we we now look to strategically express in part two.

By the end of part one and part two, you’ll have built a strategic brand from the ground up. You’ll have a brand book that will act as your brand management guide and the techniques processes and frameworks to replicate the process. 

You will get more benefit if you have completed part one, though you can take the lessons from part two as stand alone lessons