Conversion Path - Business concept of the day
Business Development
322 week ago — 1 min read
Definition: The path, or course of actions, a prospect will go through to eventually become a lead online. These events can include a call to action, lead form, thank you page, downloadable content, etc.
Example: The e-commerce giant had ensured that their conversion path was short and streamlined to encourage people to use their platform. Users who spent more than 7 minutes on product page were prompted a "Live Chat" option.
Business Insight: The metric used for measuring this process in the aggregate is conversion rate.
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