Geographic Segmentation - Business concept of the day

Geographic Segmentation - Business concept of the day

Business Development

GlobalLinker Staff

GlobalLinker Staff

24 Sep 2018, 16:08 — 1 min read

Definition: Segmenting a group of audiences based on where they live or where they are located.

Example: Business hubs of a city are one example of a category used when undertaking geographic segmentation.

Business Insight: Geographic segmentation can help choose which locality to open a brick-and-mortar store for your business so as to maximise sales.

 

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